Brands at their best
A collection of creative client collaborations, from event-ready merch to exclusive custom pieces.
New york life
A pop-up shop for top performers
For New York Life’s Step-In and Executive Council conferences, which together celebrate thousands of the company’s top-performing and rising agents, the merch needed to feel as premium as the honor itself. Concord built an on-site pop-up shop stocked with elevated New York Life branded gear, curated for quality and running across eight days and two events. To extend the experience beyond the shop floor, we added a QR-accessible mini store, giving attendees anytime access to event-exclusive merch, including styles that sold out on site.
The result: a retail experience that felt like an extension of the recognition, with products that agents were proud to take home and keep using.
american family care
Unifying a brand across 410 locations in 8 weeks
American Family Care was juggling one-off orders from multiple vendors, making it tough to keep every clinic looking like part of the same brand. With their October conference on the horizon, Concord took a unified merchandise program from RFP to launch, reviewing AFC’s existing items, filling the gaps with new ones, and choosing the best fulfillment approach for each piece. Everything came together in a single webstore where clinics can order what they need, when they need it. At the conference, Concord’s booth introduced franchisees to the new storefront, where they explored new items, ordered on the spot, and had everything shipped straight home.
The result: A consistent brand across the network, and a clear signal to franchise owners that AFC is elevating every part of the business.
wetzel’s pretzels
A snack pack with a twist
For Wetzel’s Pretzels’ biannual conference, which brings together corporate employees and franchise owners, the giveaway needed to feel as playful and on brand as the pretzels themselves. Concord designed a custom replica of Wetzel’s portable snack packaging, so at first glance attendees thought they were being handed a fresh treat. The surprise was inside: instead of Pretzel Bitz, each package held a pair of custom Wetzel’s socks. Concord managed overseas production for both pieces, matching the packaging down to the details while meeting brand standards.
The result: A giveaway that earned double takes and laughs, celebrated the product franchise that owners sell every day, and kept the Wetzel’s story going every time sported the socks.
Morningstar
An anniversary gift worn proudly, worldwide
To mark its 40th anniversary, Morningstar wanted a commemorative gift worthy of the milestone for its 12,000+ employees. Concord started with what people already love to wear, presenting retail inspiration from brands like Lululemon, Vuori, Marine Layer, and Adidas, then working closely with a decision-making committee through samples and fittings. Together, we developed two fully custom pieces, a fleece crewneck and a track jacket, finished with PMS-matched colors, symbolic arm striping, the 40th anniversary mark, and recycled fabrics, all shipped in eco-friendly packaging that doubles as a packing cube.
The result: A retail-quality gift that sparked excitement across a global workforce and gave employees in every corner of the world a shared way to celebrate 40 years together.
Your brand’s story starts here.
Tell us about your event, your audience, or the business challenge you’re trying to solve. We’ll bring the creative thinking, trusted partners, and hands-on execution to turn it into something people will talk about, wear, and remember.